Captain’s log, stardate 20201123
This week on TBOA, Rochelle and I are joined by Michael Zipursky to talk about building a truly sustainable business that provides the freedom AND profit your ideal lifestyle demands.
!!! Listen Now !!!
“Develop content and get those ideas out there. Don’t wait, even if you are employed right now.”—MZ
“Look at all the different people around you—colleagues, your boss, vendors, suppliers... and try to invest in those relationships now. ”—MZ
“Productizing parts of your offer allows your clients to get great benefit and value without your direct involvement.”—MZ
“Get very clear about the lifestyle you want... then figure out the right business model and the right strategy and the right approach to create the lifestyle you want.”—MZ
“People making the transition from corporate to consulting have a limiting belief: that they have to do what they’ve seen others do.”—MZ
“Complexity doesn’t scale.”—MZ
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