Captain’s log, stardate 20201109

How do I pick a profitable target market?

Virtually all target markets can be profitable.

Even homeless people buy stuff.

So...

If you really want to serve a “broke” target market, the trick is to create something priced less than it’s worth to them and more than it costs you to produce.

You don’t get to decide in advance exactly how you’re going to package your expertise if you want to start by picking a target market.

Yours,

—J

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