November 2, 2020
Ask Us Anything II
This week on TBOA, Rochelle and I tackle MOAR listener questions!
Talking Points
- How to create memorable digital content and leads that build a pipeline of future clients/customers.
- What role does social capital play on the road to authority?
- Positioning yourself to value price engagements when your projects don’t have an end date - and you’re currently charging hourly or by retainer.
- How to apply positioning in the context of music and musicians - is this process different when dealing with an “esoteric” specialty?
- What do you see ahead for The Business of Authority as you hit 250 episodes in 2022?
Quotable Quotes
“Show up with a posture of service and just help people. Turn strangers into friends and just genuinely care about helping - and do it as much as you can for free.” - JS
“You build social capital with your audience, i.e. the people that you resonate with…it’s about figuring out who your people are and building social capital with those people.” - RM
“The first thing you have to ask yourself is ‘am I going to be an artist or a business person?’ because it will cause you to make different choices.” - JS
“You’ve got the opportunity - because you really understand your audience and the struggles they go through - to render them a unique service.” - RM
Sharing is caring!
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Can you help?
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Yours,
—J