Captain’s log, stardate 20201002
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Starting From Zero
Businesses exist to solve problems for the people they serve.
Starting a business without knowing who you help with what is a recipe for struggle.
If I was starting from zero with a brand new business, the first thing I would do would be to get laser focused about my positioning.
Doing so makes absolutely everything about building a business SO much easier.
Here’s an exercise you can do when you’re starting from scratch...
Ask yourself:
- Who would you most want to serve?
- What are the biggest pains would you help them alleviate?
The more specific your answers, the more likely you’ll be to succeed.
Yours,
—J