Captain’s log, stardate 20201002

Starting From Zero

Businesses exist to solve problems for the people they serve.

Starting a business without knowing who you help with what is a recipe for struggle.

If I was starting from zero with a brand new business, the first thing I would do would be to get laser focused about my positioning.

Doing so makes absolutely everything about building a business SO much easier.

Here’s an exercise you can do when you’re starting from scratch...

Ask yourself:

  1. Who would you most want to serve?
  2. What are the biggest pains would you help them alleviate?

The more specific your answers, the more likely you’ll be to succeed.

Yours,

—J

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