Starting From Zero

Businesses exist to solve problems for the people they serve.

Starting a business without knowing who you help with what is a recipe for struggle.

If I was starting from zero with a brand new business, the first thing I would do would be to get laser focused about my positioning.

Doing so makes absolutely everything about building a business SO much easier.

Here’s an exercise you can do when you’re starting from scratch...

Ask yourself:

  1. Who would you most want to serve?
  2. What are the biggest pains would you help them alleviate?

The more specific your answers, the more likely you’ll be to succeed.

Yours,

—J


Enjoy this message? Here are more things you might like:

Hourly Billing Is Nuts - Essays On The Insanity Of Trading Time For Money

The Freelancer’s Roadmap - Transform Yourself From Commodity Freelancer To In-Demand Consultant

Learn Your Lines - What To Say When Clients Put You On The Spot

Pigeonhole Yourself - Transform Your Marketing From Soggy To Solid With These Real-World Examples