Of Whittling and Wood Chippers

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There’s a big difference between cutting your thumb, and cutting your thumb off.

But why?

Sure, cutting the skin on your thumb probably hurts a lot less than cutting your thumb clean off. 

But the real difference is that skin grows back, and thumbs don’t.

One is easy to recover from, the other is a permanent loss.

Consider this:

If thumbs DID grow back, it would be a lot less of a big deal when you lost one. It might stink for a little while, but you would recover.

Here’s the thing...

When you are thinking about making a change in your business, ask yourself: 

“If things go horribly wrong, would this result in a permanent loss? Or would I recover quickly?”

Once you have your answer, act accordingly.

Yours,

—J

P.S. This session of the The Pricing Seminar is the last for 2020. If you think it might be for you, now’s the time. You won’t have another opportunity like this for six months. ENROLL NOW »