Captain’s log, stardate 20200911


Of Whittling and Wood Chippers

PRE-S: Everyone deserves to be paid what they’re worth, but hourly billing makes that virtually impossible. Learn how to escape the hourly trap in The Pricing Seminar. Lessons start on Monday (p.s. look for the little blue bird to get a few hundred bucks off) ENROLL NOW »

There’s a big difference between cutting your thumb, and cutting your thumb off.

But why?

Sure, cutting the skin on your thumb probably hurts a lot less than cutting your thumb clean off. 

But the real difference is that skin grows back, and thumbs don’t.

One is easy to recover from, the other is a permanent loss.

Consider this:

If thumbs DID grow back, it would be a lot less of a big deal when you lost one. It might stink for a little while, but you would recover.

Here’s the thing...

When you are thinking about making a change in your business, ask yourself: 

“If things go horribly wrong, would this result in a permanent loss? Or would I recover quickly?”

Once you have your answer, act accordingly.




share on twittershare on linkedinbrowse the archive