August 3, 2020

The 80/20 Rule

This week on TBOA, Rochelle and I talk about the 80/20 rule, which says that you’ll get roughly 80% of your results from 20% of your efforts.

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Talking Points

How to get clear right now on your 20%.

Decreasing the friction (time, process, money) of any actions that don’t fall into your critical 20%.

A handful of ideas to leverage your time on activities that will deliver 80% of your results.

Identifying the actions that are not fun, not easy and don’t contribute to your 80%—so you can stop doing them (or hand them off).

Why freeing up headspace to focus on your 20% can make you not only more productive, but happier.

Quotable Quotes

“It’s clear to me that writing is the thing.”—JS

“When we’re talking about building authority, it’s pretty hard to do it without writing.”—RM

“For me, webinars are the thing that has been super productive…it’s fun, it’s easy, people love ‘em and they end up on my mailing list”—JS

“Social media is a distribution system for your content. It’s a way to get a broader distribution of your content and entice people to sign up for your list.”—RM

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