May 29, 2020

$400 for a strawberry?

Sent by Jonathan Stark on May 29th, 2020

Fellow list member Sam Pierce Lolla sent in a fun video about a type of strawberry that sells for more than $400 USD each. Yes, EACH... $400+ for one strawberry (shared with permission):

Hi Jonathan,

After reading your emails daily for a year, I think you’ll absolutely love this video. It’s about a Japanese fruit vendor with:

an extreme niche

a unique value prop that exceeds expectations

astronomical prices for what is usually a commodity

a product that’s fun to talk about

https://www.youtube.com/watch?v=JzSwiURQ2t8

Sam

If you find yourself thinking, “That’s crazy!!! What kind of fool would pay that much for a strawberry?!” then you might want to take a step back.

Don’t reject the phenomenon, explore it. It is the subjectivity of value staring you in the face.

What something is worth is NOT a property of the thing, it’s a perception in the mind of the buyer.

Yours,

—J