Captain’s log, stardate 20191220
Sent by Jonathan Stark on December 22nd, 2019
Have you ever read the classic Dr Seuss tale, “How A Grinch Stole Christmas”?
Of course not!
Christmas wasn’t stolen by a Grinch, it was stolen by THE Grinch!
There aren’t a bunch of grinches.
The one and only.
Here’s the thing...
There’s a huge amount of value in being the one and only.
Even if the thing you are “the one and only” of is insanely specific - or even a made-up word like grinch.
Would you rather be a packaging consultant, or THE pizza box expert?
Would you rather be a video producer, or THE DIY video guy?
Would you rather be a copywriter, or THE social proof expert?
Would you rather be a front end developer, or THE Vanilla JS guy?
Would you rather be a branding consultant or THE “Be Unforgettable” chick?
Would you rather be a web design shop, or THE website-in-a-day people?
Would you rather be a productivity coach or THE Atomic Habits guy?
Would you rather be an horologist or THE 8-figure watch auctioneer?
Whether your goal is to make more money or have a bigger impact, I think the choice is obvious...
You don’t want to define yourself as one of many. You want to define yourself as the one and only.