Captain’s log, stardate 20191220

How A Grinch Stole Christmas

Sent by Jonathan Stark on December 22nd, 2019

Have you ever read the classic Dr Seuss tale, “How A Grinch Stole Christmas”?

Of course not!

Christmas wasn’t stolen by a Grinch, it was stolen by THE Grinch!

There aren’t a bunch of grinches.

There’s one.

The one and only.

Here’s the thing...

There’s a huge amount of value in being the one and only. 

Even if the thing you are “the one and only” of is insanely specific - or even a made-up word like grinch.

For example...

Would you rather be a packaging consultant, or THE pizza box expert?

Would you rather be a landscape artist, or THE Michelangelo of Snow?

Would you rather be a video producer, or THE DIY video guy?

Would you rather be a copywriter, or THE social proof expert?

Would you rather be a front end developer, or THE Vanilla JS guy?

Would you rather be a branding consultant or THE “Be Unforgettable” chick?

Would you rather be a web design shop, or THE website-in-a-day people?

Would you rather be a productivity coach or THE Atomic Habits guy?

Would you rather be an horologist or THE 8-figure watch auctioneer?

Whether your goal is to make more money or have a bigger impact, I think the choice is obvious...

You don’t want to define yourself as just one of many. You want to define yourself as the one and only.

Yours,

—J

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