Joe Pine on Pricing Experiences

Sent by Jonathan Stark on November 6th, 2019

Long-time readers may recall an interview that Rochelle and I did a little while back with Joe Pine on The Business of Authority.

On TBOA, we talked a lot about how to elevate your business from selling services to selling experiences and ultimately to selling transformations (i.e., outcomes) but we didn’t get a chance to talk much about pricing these sorts of higher value offerings.

So, Joe graciously agreed to join me on Ditching Hourly to talk about just that:

DH139: Joe Pine on Pricing Experiences

More about Joe…

Co-author of The Experience Economy, Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike.

In 1999, Joe and his partner James H. Gilmore wrote the best-selling book The Experience Economy: Work is Theatre & Every Business a Stage, which demonstrates how goods and services are no longer enough; what companies must offer today are experiences – memorable events that engage each customer in an inherently personal way.

2019 marks the 20th anniversary of The Experience Economy and it is has been revised and is being re-released in December 2019 with a new subtitle: “Competing for Customer Time, Attention, and Money.” You can preorder it here:

The Experience Economy, 20th Anniversary Edition

In true “experience” fashion, Joe and Jim are running a book re-launch celebration on Nov 13, 2019. If you’d like to be included, you can register here to participate in person or online:

https://strategichorizons.com/books-and-ideas/launchfest/ 

Definitely check out Joe’s work. He’s the real deal.

Yours,

—J