Captain’s log, stardate 20191102
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Okay, what CAN you promise?
Sent by Jonathan Stark on November 2nd, 2019
PRE-S: Don’t spend another year moving one inch in every direction. Enroll in The Pricing Seminar now. Lessons start this Monday.
How do you value price your projects if you can’t promise results like increasing your client’s revenue or profits?
Simple:
You decide what result you CAN promise and find out from the client what it is worth to them.
Okay, BUT...
What if you can’t promise ANY results?
Well... if you can’t promise any results, why would anyone give you their money?
Providing results is what will differentiate you from the “rock bottom prices” crowd.
Yours,
—J