“How do I convince clients that my design specialization is valuable?” and more...

Sent by Jonathan Stark on October 3rd, 2019

In today’s group coaching session, we had a bunch of good questions that touched on topics like:

Plus, we did a deep dive on what components you should make sure you have on your website (and what ones to leave off).

Good stuff!

Here are some of the questions I answered today:


Jonathan, can you talk a bit about websites? I.e. what you think are the most important elements to have on there, what’s not important, etc? (For context: coming from the perspective of a B2B service provider like a marketing consultant, etc.) (timestamp 1m 33s)


Thoughts on niching down to a particular service, rather than a particular product? For instance, instead of “I make X,” it’s “I ONLY do the Y part of the process for creating X.” How do you convince customers that specialization like this has real value, even though you’re selling an incomplete version of the product they’re looking for? (timestamp 18m 32s)


I’m interested in using surveys to research my audience, their needs, and to market myself as a thought leader. Do you have any suggestions related to using surveys to get the maximum return for effort & investment? (timestamp 29m 37s)


Motivation, and working with smaller or larger clients? One of my driving motivations in business is “to help the little guys to even the playing field so they can compete with the bigger guys”. However, it’s the larger companies who have large budgets and they also get more value from my services due to scale. Do you have any advice on resolving this conflict between motivation and working with folks who have more ability to pay? (timestamp 39m 4s)


(If you’re curious, you can review the entire list of past questions here)

Do you have questions like these that you’d like to get answered?

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Yours,

—J