Captain’s log, stardate 20191001

Reader question from Adi Yagil

Sent by Jonathan Stark on October 1st, 2019

Fellow reader Adi Yagil wrote in with a pricing question for me. Here’s our thread with my answer below (shared with permission):

Adi wrote:

Hi Jonathan,

I’ve purchased your book & access to your videos and so far I found it VERY inspiring!

Quick question: do you have any suggestions / tips on how to identify and build the different pricing options? I mean - if a projects contains X and I provide all of it - what can I possibly add to the 2nd and 3rd options without making it look “fake” / not worth the extra cost?

Thanks for your help,


Jonathan wrote:

Hi Adi,

Thanks for your note. As a point of clarification what exactly do you mean by “contains X” in this sentence:

”if a project contains X and I provide all of it”




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