Before vs After

Sent by Jonathan Stark on August 16th, 2019

Consider this question:

“How much should I charge the client if the project is worth $100k?“

In this question, ”charge“ is the wrong word.

The question should be:

”What prices should I set if the project is worth $100k to the client?“

Charging (like billing) implies that it happens after the work. Pricing happens before the work.

This “before vs after” distinction might seem minor, but it is a huge difference.

Watch out for language that blurs what the act of pricing really is.

Yours,

—J