Sent by Jonathan Stark on August 16th, 2019
Consider this question:
“How much should I charge the client if the project is worth $100k?“
In this question, ”charge“ is the wrong word.
The question should be:
”What prices should I set if the project is worth $100k to the client?“
Charging (like billing) implies that it happens after the work. Pricing happens before the work.
This “before vs after” distinction might seem minor, but it is a huge difference.
Watch out for language that blurs what the act of pricing really is.