Captain’s log, stardate 20190810
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Why would you want to become an authority?
Sent by Jonathan Stark on August 12th, 2019
(PRE-S: Replies are still rolling in regarding my “dusty guitar” message over the weekend. I’ll follow up on that once things die down a little. —JS)
This week on TBOA, Rochelle and I answer the question:
Why would you want to become an authority?
Talking Points
- Main reasons to become an authority
- Making more money
- Choice of opportunities
- Clearly defined thought leadership
- Building a business model that suits the way you think and work
- Shorter sales cycle
- Simplified selling
- Power to influence
- More effectiveness
- The difference between an expert and a thought leader
- Energizing others to further the mission
- Momentum over the course of a career
- Stages along the way to being an authority
Quotable Quotes
“The way that an authority is in the market is automatically going to be seen as a luxury purchase.” –JS
“Really, most of us didn’t get into this business to sell, and what we like about the selling process is that we’re solving a problem.” –RM
“An authority to me, has an imperative to teach other people, and to keep thinking about what’s the next thing in their area of expertise.” –RM
“My way or the highway, to me, is not a leader.” –JS
Sharing is caring!
If you enjoyed this episode, please consider sharing it with a few friends who might find it useful. Thanks!
Yours,
—J