Why would you want to become an authority?

Sent by Jonathan Stark on August 12th, 2019

(PRE-S: Replies are still rolling in regarding my “dusty guitar” message over the weekend. I’ll follow up on that once things die down a little. —JS)

This week on TBOA, Rochelle and I answer the question:

Why would you want to become an authority?

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Talking Points

Quotable Quotes

“The way that an authority is in the market is automatically going to be seen as a luxury purchase.” –JS

“Really, most of us didn’t get into this business to sell, and what we like about the selling process is that we’re solving a problem.” –RM

“An authority to me, has an imperative to teach other people, and to keep thinking about what’s the next thing in their area of expertise.” –RM

“My way or the highway, to me, is not a leader.” –JS

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Yours,

—J