Why would you want to become an authority?

Sent by Jonathan Stark on August 12th, 2019

(PRE-S: Replies are still rolling in regarding my “dusty guitar” message over the weekend. I’ll follow up on that once things die down a little. —JS)

This week on TBOA, Rochelle and I answer the question:

Why would you want to become an authority?

!!! LISTEN NOW !!!

Talking Points

Main reasons to become an authority
Making more money
Choice of opportunities
Clearly defined thought leadership
Building a business model that suits the way you think and work
Shorter sales cycle
Simplified selling
Power to influence
More effectiveness
The difference between an expert and a thought leader
Energizing others to further the mission
Momentum over the course of a career
Stages along the way to being an authority

Quotable Quotes

“The way that an authority is in the market is automatically going to be seen as a luxury purchase.” –JS

“Really, most of us didn’t get into this business to sell, and what we like about the selling process is that we’re solving a problem.” –RM

“An authority to me, has an imperative to teach other people, and to keep thinking about what’s the next thing in their area of expertise.” –RM

“My way or the highway, to me, is not a leader.” –JS

Sharing is caring!

If you enjoyed this episode, please consider sharing it with a few friends who might find it useful. Thanks!

Yours,

—J