Captain’s log, stardate 20190804
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Aligning Your Client Experience With Your Brand
Sent by Jonathan Stark on August 5th, 2019
This week on TBOA, Rochelle and I answer the question:
“How can you align client experience with your brand?”
Talking Points
- How client experience relates to brand
- How appealing to potential clients differs from the actual client experience
- Disconnects in marketing
- What bad client experiences feel like
- Aligning experience with intent
- How technology contributes to your customers’ experiences and your brand
- Your responsibility to clients
- Customer satisfaction as a product
- Being professional without being fake
- What being a pro looks like
- How the clothing you choose speaks to your brand
- Finding clients for whom you’re a good fit
- Client feedback
Quotable Quotes
“Marketing and branding should not be about pretty pictures and telling a story that is not real.” –RM
“I can feel the difference when I onboard people now, I can feel them sit back and relax.” –JS
“In an ideal world we use technology in a way that makes our brands stronger, that ties people more closely to us.” –RM
“My actual product is customer satisfaction.” –JS
Sharing is caring!
If you enjoyed this episode, please consider sharing it with a few friends who might find it useful. Thanks!
Yours,
—J