July 27, 2019
The Experience Economy Aftermath
Sent by Jonathan Stark on July 29th, 2019
This week on TBOA, Rochelle and I think through the ramifications of the experience economy and how to apply it to an authority business.
Talking Points
- How the economy has changed over time
- The journey from providing services to providing experiences and then transformations
- Customization
- Clients or customers as guests or aspirants
- How language can change the way you think about your work
- Creating memorable experiences
- Work as theater
- The backstage part of the theater
- Avoiding dissonance
Quotable Quotes
“If you’re like me and you want to charge for outcomes and not hours, then it’s incumbent...to try to be climbing up that progression.” –JS
“Even transformation experiences, there should be some parts of those that are fun.” –RM
“We’ve been taught we have to take ourselves very seriously because we’re an expert and we’re becoming an authority on whatever it is so we must be formal and we have to do all those things. But really, it is theater.” –RM
“When you’re on stage it doesn’t matter if you’re in the performance or in pre or post. It all counts.” –JS
Sharing is caring!
If you enjoyed this episode, please consider sharing it with a few friends who might find it useful. Thanks!
Yours,
—J