Sent by Jonathan Stark on July 29th, 2019
This week on TBOA, Rochelle and I think through the ramifications of the experience economy and how to apply it to an authority business.
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“If you’re like me and you want to charge for outcomes and not hours, then it’s incumbent...to try to be climbing up that progression.” –JS
“Even transformation experiences, there should be some parts of those that are fun.” –RM
“We’ve been taught we have to take ourselves very seriously because we’re an expert and we’re becoming an authority on whatever it is so we must be formal and we have to do all those things. But really, it is theater.” –RM
“When you’re on stage it doesn’t matter if you’re in the performance or in pre or post. It all counts.” –JS
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