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Trusted Authority

Sent by Jonathan Stark on May 13th, 2019

This week on TBOA, Rochelle and I answer the question:

What do you need to do to build trust as an authority?

LISTEN NOW -> Trusted Authority

Talking Points

• Charlie Green’s mathematical equation for determining trustworthiness
• Getting feedback about what you need to work on
• How your website or marketing materials could reveal gaps in credibility
• Seeing your credibility indicators through the eyes of your ideal client
• Demeanor as a credibility factor
• Making and keeping promises
• Consistency
• Being on time
• Intimacy
• Making yourself vulnerable
• Building intimacy by asking questions
• Taking the low-status role
• How to look for self-orientation on your website

Quotable Quotes

“The easy box to draw is what the world sees as credibility.” –RM

“I’ve had people tell me a bunch of times that my demeanor is what convinced them.” –JS

“In a service business there’s a whole lot of collaboration with your clients.” –JS

“One way to build intimacy is to ask questions – about them. And listen to the answers.” –RM

Sharing is caring!

If you enjoyed this episode, please consider sharing it with a few friends who might find it useful. Thanks!

Yours,

—J