April 15, 2019
Building Trust
Sent by Jonathan Stark on April 15th, 2019
This time around on TBOA, Rochelle and I ask the question:
Do you know how to build trust?
Talking Points
- Defining trust
- Pre-sale trust and post-sale trust
- Domain-specific trust
- How to project an image that elicits trust from the right kind of audience
- How consistency builds trust
- Why clarity is important
- Who should extend their trust first
- Building trust during sales calls
- Making an impression that inspires trust
- Designing a website that builds trust
- Making yourself easier to contact
- Creating a page on your website that answers some of the questions you get asked most frequently
- Writing the way that you talk
Quotable Quotes
“I feel like trust is just an implicit part of that relationship, and the more we can make it explicit, I think it’s easier.” –RM
“If we trust first, then the other person has the opportunity to trust back.” –RM
“I don’t even call it a sales call. I call it a sales interview, and it’s just like a job interview. It goes both ways.” –JS
“Tell me if you have a customer service person and I’ll tell you whether or not you should have a chatbot.” –JS
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Cheers!
Yours,
—J