Positioning In Five Words

Sent by Jonathan Stark on March 25th, 2019

This time around on TBOA, Rochelle and I talk about why positioning is so important for your business, and give some tips on the easiest ways to get started.

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Talking Points

Quotable Quotes

“Basically, love and fear are the two main motivators with people.” –JS

“I believe that the way you pick your specialty is you start with what you really love to do and for whom you love to do it.” –RM

“The feeling is more important than the words to get you motivated and started and talking to people about what you do.” –RM

“One thing you’ll always see is a huge list of really impressive clients that they’ve worked with. And that, to me, becomes the thing that attracts new clients.” –JS

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Yours,

—J