Captain’s log, stardate 20190114
Sent by Jonathan Stark on January 14th, 2019
This week on TBOA, Rochelle and I discuss knowing when to hold ’em and when to fold ’em.
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Signs that it’s time to kill off a product or service that you’re offering
Differentiating between second-guessing yourself in the middle of a project and actually being ready to end the project
Recognizing when a product or service that you’re offering is no longer making you happy
When changing things and trying new approaches doesn’t create new business or solve any problems, it may be time to quit
Recognizing when you are or aren’t getting traction
Changing your website
Avoidance is not a good strategy
“The first sign for me is I start to clench my teeth when I’m working on it or even when I’m thinking about it.” –RM
“It’s usually client work where I just get exhausted by the thought of a particular thing, whatever it might be.” –JS
“So, I’m sitting there saying to myself, oh my god. I have to invest more money to do more of what I don’t like? I mean, that’s just – that’s insane.” –RM
“The first time it happened to me was in 2011, when I had viral traction for an idea. It picks you up like a tornado and throws you.” –JS