[AUDIO] How Do You Know When To “Kill” Something?

Sent by Jonathan Stark on January 14th, 2019

This week on TBOA, Rochelle and I discuss knowing when to hold ’em and when to fold ’em.

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Talking Points

Signs that it’s time to kill off a product or service that you’re offering

Differentiating between second-guessing yourself in the middle of a project and actually being ready to end the project

Recognizing when a product or service that you’re offering is no longer making you happy

Acting thoughtfully

When changing things and trying new approaches doesn’t create new business or solve any problems, it may be time to quit

Recognizing when you are or aren’t getting traction

Changing your website

Avoidance is not a good strategy

Quotable Quotes

“The first sign for me is I start to clench my teeth when I’m working on it or even when I’m thinking about it.” –RM

“It’s usually client work where I just get exhausted by the thought of a particular thing, whatever it might be.” –JS

“So, I’m sitting there saying to myself, oh my god. I have to invest more money to do more of what I don’t like? I mean, that’s just – that’s insane.” –RM

“The first time it happened to me was in 2011, when I had viral traction for an idea. It picks you up like a tornado and throws you.” –JS

Yours,

—J