“Can offering a guarantee ever be a bad thing?” and more...

Sent by Jonathan Stark on January 10th, 2019

In today’s group coaching session, we had a bunch of good questions that touched on topics like:

Plus, we did a 10 minute teardown of a student’s website.

Good stuff!

Here are some of the questions I answered today:


When offering a bug-free guarantee, how do you handle or explain bugs that come from vendors/OS/browsers and not from our code? (timestamp: 1m 51s)


Do you have any advice on metrics to look for with a start up for evaluating value? Is there anything unique about a startup that would cause you to change your approach to pricing/proposal/etc? (timestamp: 17m 20s)


Does using different language like “promise” instead of “guarantee” make it less effective in your opinion? To us in Canada the word “guarantee” sounds a little Walmart. It seems to us that a guarantee is somewhat implied in the value pricing... (timestamp: 27m 38s)


Do you have any advice on what to do if your conference talk proposals get rejected fairly often? I’m not really sure what to do next, other than perhaps write a different talk to pitch next time, since there’s not much feedback. I live in area with very few meetups and such where I can trial/tune the talks much. (timestamp: 40m 35s)


(If you’re curious, you can review the entire list of past questions here)

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Yours,

—J