January 6, 2019

[AUDIO] Raising Your Rates

Sent by Jonathan Stark on January 7th, 2019

This time around on TBOA, Rochelle and I ask the question, “Are you ready to raise your rates?”

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Talking Points

Quotable Quotes

“For folks like us, it’s actually not that complicated because we’re not getting bulk discounts on anything. We don’t have a supply chain.” –JS

“There’s all sorts of reasons why hourly rates are bad, there’s a couple situations where they can really work, but the thing that I find really difficult with them is you’re inviting your client to speculate about how you spend your time.” –RM

“Folks who bill by the hour usually in their marketing don’t project themselves in a way that’s clear to their buyers exactly what the heck they do.” –JS

“It doesn’t make them a bad client or you a bad consultant, but there are times when you just need to go out and get new clients, new people, experiment with different approaches and learn.” –RM 


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