Sent by Jonathan Stark on December 30th, 2018
The day-to-day psychology of hourly billing and value pricing are polar opposites.
When you are getting paid by the hour to execute a project, at the end of every hour of work you think, “Sweet! I just made money!”
When you got paid a fixed value-based amount to deliver a project outcome, at the end of every hour of work you think, “Crap! I just lost money!”
Which of these two opposite reactions do you think would make you more efficient, more effective, and able to deliver better outcomes faster?