Captain’s log, stardate 20181216

[AUDIO] What Kind Of Growth Do You Want?

Sent by Jonathan Stark on December 17th, 2018

In this episode of TBOA, Rochelle and I consider the different ways that one might measure growth in their business. Which is right for you?

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Talking Points

• Not all growth is good
• Growth is often measured by the number of employees, but that may not be the best measurement
• Q Scores
• The difference between strategy and tactics
• Other ways to measure growth
• Progress vs. growth
• The importance of valuing yourself and your services
• Measuring growth by the number of clients
• Measuring growth by social media followers or subscribers
• Vanity metrics
• Different businesses will have different measures of growth that are right for them

Quotable Quotes

“This may be a uniquely American phenomenon because I think we do define – you know, we say small business, but then we define how many employees we have as almost a bragging right.” –RM

“I don’t think it’s automatic that people think of profits as the ’money number’ that counts as growth.” –JS

“Do not let what the external world sees drive you if it’s not what’s good for you.” –RM

“For me, growth is all about funding the mission.” –JS

Related Links

A Company of One

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Yours,

—J

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