September 16, 2018
Is distracted driving an expensive problem?
Distracted driving qualifies as a big problem. But is it an expensive one? I don’t know for sure, but here’s what I would do to find out...
I’d make a list of the types of people affected by or involved in distracted driving. This would be a pretty long list:
- Drivers
- Parents of drivers
- Police
- EMTs
- Policy makers
- Smartphone manufacturers
- Cellular carriers
- Car manufacturers
- Insurance providers
- etc
With this list in hand, I’d start connecting with folks in these categories looking for individuals, groups, or organizations that meet the following two criteria:
- Is experiencing acute pain from the problem
- Has significant buying power
If I found a party that met both criteria, I’d know that distracted driving was an expensive problem.
Yours,
—J
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