Captain’s log, stardate 20180708
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The Pricing Seminar
Sent by Jonathan Stark on July 9th, 2018
I could really use your help with something new I’ve been working on.
It’s called The Pricing Seminar and it is an online educational experience designed to help you stop billing for your time and start pricing your expertise.
You can read more about it at thepricingseminar.com but here’s the TL;DR:
The Pricing Seminar curriculum includes video lessons on 50 different topics including how to:
- Identify a target market that would benefit from paying for access to your expertise
- Increase awareness of your products and services with folks in your target market
- Get more (and better) leads for your business
- Articulate your value proposition in a way that maximizes profits for both you and your clients
- Differentiate yourself from competitors and alternatives that your target market might be considering
- Create a basic sales funnel that works while you sleep and doesn’t require constant attention
- Create different income streams, all based on your core area of expertise
- Profitability serve audience members at the high, middle, and low ends of your market
- Run a sales meeting for a custom project engagement
- Write, price, and negotiate a custom project proposal
The Pricing Seminar is not a class
The Pricing Seminar is NOT an online class like you might be used to from Udemy, Teachable, or other standard online course creation platforms. It’s more like a university seminar - e.g., curriculum, lectures, homework, collaboration, and Q&A.
Unlike a typical university seminar, The Pricing Seminar:
- Takes place online, so you can participate from anywhere and at any time, using only your phone (or your computer, if you prefer)
- The lectures are more frequent and more concise than a typical university lecture - i.e., very short videos released every other day for 100 days
- Exactly one homework task is assigned for each video to help you internalize the concept as quickly as possible
- The tasks are short but designed to inspire both deep introspection and lively discussion with the larger group
Online education is hard
This is where you come in. Getting online education right is hard. I’ve participated in tons of online programs. Without exception, they all had great content, but there is a problem:
If students fall behind, they start to disengage. And if they disengage, they aren’t going to be successful. And it’s easy to disengage with an online course.
Last year, I took part in a remarkable online learning experience - The Marketing Seminar by Seth Godin. Seth did an amazing job of creating engagement with the students and tons of success stories came out of the program.
I was so impressed with the experience, that I decided to use a similar model for The Pricing Seminar. Naturally all my content is different from Seth’s, but the structure of the delivery (and the name 😊) is very similar - i.e., 50 short videos released every other day with an assignment and discussion for each.
My hypothesis is that this format will keep people engaged and therefore maximize their chances of success... but as the saying goes: “No plan survives first contact.”
What I’m hoping is that you might be interested in helping to validate and improve the seminar by participating in a beta test for a relatively small group of early adopters.
The beta won’t be free because I want participants to have skin in the game, but the price will be nominal - a small fraction of the public launch price.
Sound like fun?
If this sounds intriguing and you would like me to keep you in the loop, you can enter your email address at the top of the page here:
There’s no obligation, of course. You’d just be subscribing to a TPS-specific email list.
NOTE: You’ll continue to get my daily emails in addition to the TPS emails. The daily is a separate list. You can unsubscribe from either one independently.
Anyway, I’ll be sending out more info to the TPS list soon, so sign up ASAP if you’re interested.
Thanks in advance!
P.S. DISCLAIMER: I have no idea what the response will be to this message but thousands of people are receiving it, so it’s possible that I won’t be able to accept everyone who is interested in the beta this time around.
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