Captain’s log, stardate 20180703
[AUDIO] Writing A Kick-Ass Bio
Sent by Jonathan Stark on July 3rd, 2018
In this week’s episode of TBOA, Rochelle and I get tactical about one specific piece of your marketing. Namely, your bio(s).
You’ve probably got at least a half-dozen bios (or maybe wish that’s ALL you had):
- your website ABOUT page
- article bios/bylines
- industry association profiles
- speaking bio
- media bio
- LinkedIn profile
- even your email signature…
What constitutes a truly kick-ass bio? How far should you go in adding personality and sizzle to yours? And the big question: first person or third?
This week we dig down into what makes your bio(s) compelling and irresistible to the right audience.
- What types of bios do I need?
- How personal should my bio be?
- What is the difference between a press page and an about page?
- Should my bio be written in the first person or third?
- What should my social media bios include?
- How can I experiment with different versions of my bio?
- “Write your bio like you talk.” JS
- ”When you talk in the first person, you have to own every single thing you say.“—RM
- ”First person is not only good because it helps you relate to people more quickly, but it also forces you to be authentic.“—RM
- ”You can’t beat on your chest saying how wonderful you are, you have to lead them to it with breadcrumbs.“—RM
- ”You can experiment with email signatures easily—you can change it depending on who you’re sending it to and no one else can really see it.“—JS
- ”Another great place to experiment is an in-person networking event where you can just tweak the language to see what clicks with people.“—JS
- ”Your bio is the connective tissue to your audience.” RM
- “Getting your headline really punchy is worth putting some effort into.” JS
Aaaaand... here’s the link:
As always, please feel free to reply to this email to let us know what you think of the show! Your feedback is what keeps us going :-)
P.S. Are you working harder than ever but still can’t seem to get ahead? There are two seats available in my private coaching program. Apply now to secure your place: jonathanstark.com/coaching