“Can I market services without building a personal brand?” and more...

Sent by Jonathan Stark on June 14th, 2018

In today’s group coaching session, we had a bunch of good questions that touched on topics like:

Plus, we did two “Tough Love Teardowns” - one for a Virtual IT Director service, and another for a ratings and reviews management SaaS.

You can review the full list of questions here, but here’s a preview:


I’m bouncing back and forth with my vertical specialization idea. I see its potential, have made some progress, but I’m concerned that it’s just an opportunity and not something I am necessarily passionate about. Wrapping my identity around it exclusively feels awkward. You mentioned needing to feel some degree of passion, and I wonder if I’m just facing “the resistance” or to what degree it matters that I’m not ultra-passionate about the industry. (timestamp: 1m 41s)


I’m a marketing “consultant” with a whale client problem. My retainer is for full time hours, so I’m basically an employee. I would like to become a real consultant so that I don’t have to trade all my time for money. I recently read TFR and like the idea of productizing a service. I’m introverted and not keen on creating a personal brand, doing speaking gigs, podcasting, etc. Is it unrealistic to think I can position myself as an authority without doing these types of marketing activities? (timestamp: 22m 33s)


I’m struggling with how to connect with additional people in my target market. They have very expensive problems that I am interested in, but I’m not able to find associations/conferences that are in common to them, to allow me to easily get in front of them. Any suggestions on channels to tackle for starting specialization? (timestamp: 34m 3s)


Do you have questions like these that you’d like to get answered?

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(Note that all recordings have timestamped links from each question to the spot in the video where I answer it, so you can jump right to the answers you care about without sitting through 21+ hours of video.)

BONUS: Group Coaching also includes a dedicated Slack channel to facilitate discussion between sessions.

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Yours,

—J

P.S. Would you like to see a sample of what group coaching is like? Here’s a link to a public session I ran late last year:

Group Coaching - Oct 12, 2017 [OPEN TO PUBLIC]


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