Captain’s log, stardate 20180423


[AUDIO] Uncovering Your Client Avatar

Sent by Jonathan Stark on April 23rd, 2018

First, some quick housekeeping:

I referred to “ESP” in yesterday’s message, which caused a couple people to write in asking: “Wait... What the heck is ESP?!” 😀

Sorry about that! I thought ESP was a widely used term but now that I think about it, I haven’t heard it used much since the 70s. Here’s a definition:

“Extrasensory perception: perception or communication outside of normal sensory capability, as in telepathy and clairvoyance. Often abbreviated ESP.”

And now, on to today’s message...

On this week’s episode of TBOA, Rochelle and I talk about client avatars: what they are, how to create one, and why you should care.

Talking Points:

Here’s a link to the show:

Uncovering Your Client Avatar

Questions? Just hit reply and ask away. We’ll try to answer on the show.



P.S. The kids were away at my in-laws all weekend so I finally had some time to do final edits on my next book, The Freelancer’s Roadmap. Stay tuned... I’ll be launching soon with some “early adopter” pricing.


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