Captain’s log, stardate 20180423

[AUDIO] Uncovering Your Client Avatar

Sent by Jonathan Stark on April 23rd, 2018

First, some quick housekeeping:

I referred to “ESP” in yesterday’s message, which caused a couple people to write in asking: “Wait... What the heck is ESP?!” 😀

Sorry about that! I thought ESP was a widely used term but now that I think about it, I haven’t heard it used much since the 70s. Here’s a definition:

“Extrasensory perception: perception or communication outside of normal sensory capability, as in telepathy and clairvoyance. Often abbreviated ESP.”

And now, on to today’s message...

On this week’s episode of TBOA, Rochelle and I talk about client avatars: what they are, how to create one, and why you should care.

Talking Points:

What exactly is a client avatar?
Questions to ask yourself to uncover your client avatar
Deciding how many client avatars you should have
How to make ideal clients more receptive to your message
The value of sharing stories of transformation

Here’s a link to the show:

Uncovering Your Client Avatar

Questions? Just hit reply and ask away. We’ll try to answer on the show.

Yours,

—J

P.S. The kids were away at my in-laws all weekend so I finally had some time to do final edits on my next book, The Freelancer’s Roadmap. Stay tuned... I’ll be launching soon with some “early adopter” pricing.