March 24, 2018
“I’ve specialized... what do I do next?” and more...
This week marked the 14th session of my group coaching program. We only had three questions this time around, so I got to go pretty deep into broadly applicable topics like:
- The relationship between your sales funnel and your product ladder
- Subscription revenue vs digital product revenue vs high-priced consulting
- What to do while you’re waiting for your inbound marketing to gain traction
- How to do outreach without being a boorish jerk
- Tips on finding where your target market hangs out online (if they do at all)
Here are the question we tackled:
I have settled on a horizontal focus (i.e., software training videos for SaaS owners) but I’m not getting a lot of leads. What should I do next? (timestamp: 2m 23s)
If you could promote one thing (a remote service, digital product, etc.) to a niche audience, what would it be? All of your podcasts, content, etc. would promote this one thing for all of your income (ideally recurring revenue, low ongoing stress). (timestamp: 22m 41s)
Do you have any tips for finding where a target market is talking online? (timestamp: 38m 3s)
Would you like to know the answers to these questions? Do you have questions like these that you’d like to get answered?
When you join your colleagues in my group coaching program, you’ll get instant access to today’s recording, all previous recordings, and all future sessions for as long as you’re a member.
(Note that all recordings have timestamped links from each question to the spot in the video where I answer it, so you can jump right to the answers you care about without sitting through 10+ hours of video.)
BONUS: Group Coaching also includes a dedicated Slack channel to facilitate discussion between sessions.
(Don’t worry, there’s no long term obligation. You can cancel your subscription at any time and your card WILL NOT be charged again.)
Yours,
-J
P.S. Would you like to see a sample of what group coaching is like? Here’s a link to a public session I ran late last year: