Captain’s log, stardate 20180218
Sent by Jonathan Stark on February 18th, 2018
When a prospect approaches you to talk about the possibility of working together on a project, estimating the level of effort should be the farthest thing from your mind.
Your job in the sales meeting is to uncover their desired business outcome.
Not the scope. Not the list of features. Not the level of effort.
The 👏 desired 👏 business 👏 outcome!
Once you know their desired business outcome, then and only then can you think about setting a price.
Once you set the price, then and only then can you think about what you might do for them.
In other words, the scope comes last not first.
P.S. A spot opened up in my guided mentoring program. If your revenue has plateaued and you’d like to press the fast forward button on your business, you might want to take a look at my guided mentoring -> https://jonathanstark.com/mentoring