January 3, 2018

Loving what you do is not enough

If you opened a laundromat or a hair salon or a pizza place, would you expect paying customers to just magically appear?

Of course not. That would be foolish.

No matter how much you personally might love...

...it’s highly unlikely that your love of your craft will cause customers to automatically line up outside your door every morning.

Guess what?

The same true for software developers and product designers and copy writers and portrait photographers and every other kind of independent professional I can think of.

Yes it is possible to make a living doing something that you love, but you have to go a step further and also create something that your customers love.

Not like. LOVE.

This is rarely something that happens by accident because it’s hard.

So how do you do it?

At a high level, you have to:

And then you “wash rinse repeat” for as long as they’ll let you.

More tomorrow. Stay tuned...