Outreach Braindump

Sent by Jonathan Stark on September 15th, 2017

It has been almost exactly six weeks since I started planning and executing an outreach campaign for my mobile consulting business to folks in the target market (i.e., credit unions).

On July 31st, I had fewer than a dozen good solid contacts in the CU space. I was pretty much at square one.

These are some of the things I did early on to get the ball rolling:

Six short weeks later, I have accomplished the following:

Furthermore...

Now that I’m paying more attention to tech news that is of relevance to CUs, I’m no longer having to actually try to come up with topics of interest for my outreach. Obvious stuff is just falling out of the sky. For example:

(That last one is a great example of why it’s so powerful to niche down on a vertical. I’d be willing to bet you have no idea what NCUA even is, never mind why it matters that the House voted to keep it out of appropriations. But inside the credit union industry, this is headline news.)

Moral of the story

Six weeks might sound like a long time, but I’m doing at most an hour per business day of outreach. So to me, it feels like outreach has started to take on a momentum of its own in a very short time.

K, that’s enough for now... stay tuned!

Yours,

—J

P.S. Monday morning at 9am ET, I’m going to launch my new group coaching EXCLUSIVELY to you here on my Inner Circle list.

Here’s a brief description:

Group coaching sessions take place every other week via video conference. You can join live and ask questions, or just sit back and listen. If you can’t attend live, you can send in questions in advance and watch the recording later. Participation is limited.

If my $3,500.00 private mentoring program is out of reach for you right now but you’re anxious to get your questions answered in an interactive real-time format, group coaching might be a perfect fit for you.

Participation is limited. For first dibs at a launch spot, reply to this message with a YES!!! and I’ll add you to the early announcement list.


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