August 17, 2017

Outreach serendipity

Things are percolating along slowly but surely with my credit union outreach campaign. Nothing dramatic has happened in the last couple days but an increasing number of little unplanned benefits have started to crop up.

Just one example:

In my research, I stumbled across a very interesting potential opportunity for a past client of mine who offers a wide range of technical infrastructure solutions to credit unions. I drafted up a quick email with my findings and sent to the president of the company.

Maybe nothing will come of it. Maybe they’ll land a ton of business. Either way, it was a chance to build our relationship with a genuine offer of assistance, even though we’re not currently working together.

What fascinates me about this is that I never would have predicted this sort of scenario before actually embarking on my outreach campaign. But now that I’m down the rabbit hole, it seems inevitable that these sorts of things will happen with increasing regularity.

It is truly remarkable what happens when you commit to doing the grunt work of doing deep research on a specific target market.



P.S. Do you like the idea of picking a target market, doing some deep research, and mounting an outreach campaign BUT you fear you wouldn’t stick to your own plan for longer than a week or two? That’s what my six month mentoring program is for. Get the assistance - and accountability - you need, when you need it. Click here to learn more ->