Captain’s log, stardate 20170609

[AUDIO] Forecast: Why Hourly Billing Is Nuts with Jonathan Stark

Sent by Jonathan Stark on June 9th, 2017

Ahmad Munawar interviewed me for his marketing podcast Forecast. Here’s the link:

http://boutiquegrowth.com/podcast/jonathan-stark/

Tune in to hear my latest thinking on:

Why hourly billing misaligns incentives between you and the client
The problem with measuring profitability based on an hourly rate
Why you’ll hit a revenue plateau if you bill hourly
How hourly billing became the norm in professional services
How to boost profits with value pricing (even if you run a larger firm)

TGIF!

Yours,

—J