Captain’s log, stardate 20170524
Sent by Jonathan Stark on May 24th, 2017
Reader Stephen Godfrey wrote in to share an inspiring story about having his first Why Conversation with a prospective client (shared with permission, bold mine):
I got an email from a lead that was talking to an acquaintance of mine. He said that he needed a Minimum Viable Product for a company that he started, and that he needed some tech help. He mainly was looking for a good developer who has experience in marketing and security, and I fit the bill.
And when scoping out the project I thought I’d try the Why Conversation. At first, I was nervous because the questions are setup to ask “why me of all people? Why not someone cheaper? etc…” but I was stunned by how well they worked.
The result was astounding. He couldn’t wait for the proposal (I used your template), and when I sent it to him (with prices twice as high as he wanted) he said:
“This is wonderful! What are the timelines for each option?”
So there it is. I didn’t believe it at first, but now I do. The Why Conversation questions work, and they are golden.
Congrats, Stephen! Thanks for sharing. I hope others are inspired by your experience and will try a Why Conversation for themselves.