January 29, 2017

“Nobody ever gets speaker’s block”

Have you ever sat down to write some copy for your website and been hit with the most epic case of writer’s block imaginable?

This happens for one of two main reasons:

  1. You don’t know who you’re talking to, and/or
  2. You don’t know what you’re trying to say

Assuming that you know your craft reasonably well, the odds are very high that #1 is your problem.

As Seth Godin often says:

“Nobody ever gets speaker’s block.”


Because when you’re talking to someone, you know who you’re talking to...

If you’re having writer’s block, decide who you’re talking to - literally, picture someone who you know would be an ideal buyer - and I betcha the words start flowing.