Sent by Jonathan Stark on November 15th, 2016
People are having a pretty hard time with this differentiation stuff...
Here’s the best I can do to concisely summarize:
If you skip any of these steps, you probably won’t differentiate yourself in a meaningful way.
If you don’t differentiate yourself in a meaningful way, you’ll be forced to compete on price.
If you are forced to compete on price, you’ll lose virtually all of your profits.