Proposal Pricing Session
One 90-minute private call to price the proposal in front of you.
Frame The Situation • Choose The Number • Defend Your Price
Jonathan helped me lock down on a proposal that resulted in my client signing off a proposal for double their communicated budget. This put me in a position where once I would be concerned about scope creep, I instead knew that I had enough of a budget to provide outstanding value to my client. Win-Win for the client and me. This is how working with clients should be.
— Alex Murton
Do you have a live proposal that needs attention now?
Want expert help before you take the next step?
This is fast, private help with one real potential project.
Not a course. Not a cohort. Not general advice about charging more.
You bring the situation. I’ll tell you what to do next.
You’re about to make a pricing decision
- Maybe a prospect asked for a proposal.
- Maybe an existing client wants to expand the work.
- Maybe you already sent the proposal, and now they want to negotiate.
- Maybe you know the project could be worth a lot to the client, but you can’t see how to turn that into a price without overexplaining, over-scoping, or apologizing.
Fumbling the ball in situations like these kills your profitability.
- A weak frame leads to a weak proposal.
- A weak proposal leads to negotiation.
- Negotiation leads to discounts, scope creep, and low margins.
Here’s the thing...
The swing on a single proposal is often $10,000 to $50,000 or more. And the frame you set now follows you through every renewal, referral, and scope conversation after it.
That’s the decision you’re about to make under pressure, by yourself.
If you’re in the middle of one of these situations, I can help.
How this works
Fast, private help with one live situation. $500
What you get
- One 90-minute Zoom call, scheduled within 2 business days of booking.
- Review of the relevant context before or during the call: notes, proposal draft, email thread, scope request, or pricing options.
- Clear recommendations for what to say, what to charge, what to include, what to leave out, and what to do next.
- Written action notes within 24-48 hours.
That’s it. One situation, handled.
Good fit examples
- You need to turn a sales conversation into a fixed-price proposal.
- You have a proposal draft and the options feel wrong.
- A client is pushing for a discount or hourly breakdown.
- An existing client wants more work and you need to reframe the engagement.
I had a potential client haggling with me about a quote. I took Jonathan’s advice and within 48 hours the client had agreed to my original price and was ready to get started immediately.
— Philip Morgan, author of The Positioning Manual
What we work on
Depending on your situation:
- How to handle “Can you break down the hours?”
- How to respond when the buyer says it’s too expensive.
- How to reduce price without discounting the same offer.
- Whether to use one price, three options, or a smaller paid diagnostic.
- How to decide whether the client has given you enough value context to price the work.
What to bring
- The client or prospect context.
- The current request or scope.
- Any proposal draft, notes, or email thread.
- Your best guess about the business value, urgency, risk, and decision process.
- The number you’re considering, even if you don’t trust it yet.
Boundary
One situation only. No ongoing access. Must be used within 14 days.
(This is urgent help. If your situation can wait two months, it’s not urgent.)
And if this is the third proposal in a row that’s felt wrong, the problem isn’t this proposal. The Proposal Pricing Session gets you through the immediate situation — Private Pricing Sprint is how you stop ending up here.
The goal
The goal isn’t to rebuild your whole business.
It’s to help you get the decision in front of you right — while you can still change the outcome.
You should leave with a clearer frame, a stronger next move, and language you can actually use.
Book your call
$500. One urgent situation. One 90-minute call within 2 business days. Written action notes.
Direct booking. No application, no sales call. If you have a live situation, grab a slot and we’ll get to work.
I take four of these per month, max. If your situation is live, don’t wait.
Questions? Email me at jstark@jonathanstark.com and let me know what’s going on.
Yours,
—J