Captain’s log, stardate 20170325
Sent by Jonathan Stark on March 25th, 2017
Dan Ariely is a behavioral economist who does tons of fascinating experiments to better understand humans ability to make decisions.
SPOILER: We’re nowhere near as rational as we’d like to believe.
Check out this TEDx talk he gave a few years ago:
Pay special attention to the section where he talks about IKEA, origami, and kids.