[VIDEO] Effort distorts value

Sent by Jonathan Stark on March 25th, 2017

Dan Ariely is a behavioral economist who does tons of fascinating experiments to better understand humans ability to make decisions.

SPOILER: We’re nowhere near as rational as we’d like to believe.

Check out this TEDx talk he gave a few years ago:

https://www.youtube.com/watch?v=wfcro5iM5vw

Pay special attention to the section where he talks about IKEA, origami, and kids.

Yours, 

—J


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