Captain’s log, stardate 20170325


[VIDEO] Effort distorts value

Sent by Jonathan Stark on March 25th, 2017

Dan Ariely is a behavioral economist who does tons of fascinating experiments to better understand humans ability to make decisions.

SPOILER: We’re nowhere near as rational as we’d like to believe.

Check out this TEDx talk he gave a few years ago:

Pay special attention to the section where he talks about IKEA, origami, and kids.




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