November 6, 2024
Jonathan Stark on Ditching Hourly Billing and Embracing Value-Based Pricing
Dan Englander had me on The Digital Agency Growth Podcast to talk about how agencies can ditch hourly billing, and what to do instead.
Here’s the description from Dan’s site:
In this episode of The Digital Agency Growth Podcast, Jonathan Stark shares the importance of understanding the value clients get from your contributions and how to package that value for sale. and actionable steps you can take right now to start targeting specific industries to get more leads.
In this episode, Dan and Jonathan discuss the following:
- How hourly pricing can lead to a ceiling on income and limits the ability to scale.
- The benefits of specialization and how it can lead to more productization.
- The importance of positioning yourself as the one and only expert in your niche.
- Ways to start shifting to project or performance-based pricing.
If you enjoy the episode, please let Dan know!
Yours,
—J