June 16, 2021
Goals vs Side-effects
Making money isn’t a useful goal.
Making money is a side effect of improving people’s lives.
Start there.
Yours,
—J
Like this? Grab a free “Best Of” PDF: Pricing · Positioning · The Why Conversation
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June 16, 2021
Making money isn’t a useful goal.
Making money is a side effect of improving people’s lives.
Start there.
Yours,
—J
Like this? Grab a free “Best Of” PDF: Pricing · Positioning · The Why Conversation