Ready to get unstuck?

I help experts make more and work less without hiring.


Jonathan should have a warning label on his head. His advice will shake your world.

David Trejo


The Pain

Running a solo business is harder than you thought.

You feel like a hamster on a wheel. You’re working harder than ever but not getting ahead. The idea of taking a vacation is laughable. Even if you wanted to hire, you wouldn’t have time to do it. You are trapped under an invisible revenue ceiling, and don’t know how to break through it.

The Dream

You want to enjoy the freedom of solopreneurship.

Imagine being free to work with who you want, when you want, from wherever you want. Imagine working fewer hours for more money. Imagine being able to take a month off without worrying. Imagine not having to worry about hiring, managing, or firing anyone. Imagine smashing through the invisible ceiling that’s holding your income back.

The Fix

Start selling your smarts, not your hours.

Bad news - you’ve been lied to. Independent professionals have been led to believe that money comes from hours spent working for clients. But it’s not true. Money comes from creating value for clients. Clients don’t want your time; they want results. In fact, the faster you can deliver, the more they’ll pay.

Three Ways I Can Help

1/ My Mailing List

Every day, I send a short, useful tidbit of information, inspiration, or insight to help folks like you improve your expertise-based business. You’ll get a ton of value delivered in small bite-sized chunks.

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Being on Jonathan’s daily emails is the next best thing to having him with you when you’re with the client. Answers just come to your lips, and suddenly you’re no longer a hands-on techie; you’re respected as a consultant.

– Anthony English


2/ My Coaching Community

Inside my Ditcherville coaching community, you get instant access to 24/7 support, free workshops, an archive of 150+ hours of video Q&A, and a knowledge base of email sequences, business templates, website teardowns, and more.

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I’ve been mainlining Jonathan’s content since joining Ditcherville last month. The ability to search topics in Slack is so useful. I’m continually blown away by the quality of the content!!

— Jon Heraty


3/ Private Coaching Call

Are you facing a specific business challenge and need expert advice quickly? Book a 1:1 coaching call now. I’ll give you no-nonsense advice that you can put into action immediately, guaranteed.

Book Your Call Now »


Would I recommend Private Coaching with Jonathan? Hell yeah. He stopped me from making dozens of missteps along the way. Hiring him means protection from the downside and a straighter line to the upside potential of what I’m trying to accomplish. He fundamentally changed the direction of my future for the better.

Kevin Whelan


I can’t believe how much I got done in the time that we started the coaching sessions. I needed to have someone who could listen to all my ideas, give me unexpected and invaluable feedback, and keep me accountable and on task. I wouldn’t have my new business plan on track without his guidance and resources.

Geneve Hoffman


Stop reading this quote and hire Jonathan. If you’re still not sure, call me and I’ll read this quote to you again.

– Sean Boyce


Jonathan gave me a blueprint of exactly how to lay out a proposal, step by step, follow the numbers. Having this blueprint means now when I create a proposal I just have to follow the plan, check the boxes and I’m done. (Ok it takes a little more effort but that’s how easy Jonathan has made it now).

Casey Stevens, KissAutomation


Thanks to coaching with Jonathan, I was able to get clarity and confidence around how to price our services, and where we’ve been leaving money on the table. Pricing is one of those small changes that can have a outsize downstream impact in your business. It’s just too important to leave to not get right. I highly recommend working with Jonathan, especially if you’re looking to move upmarket, charge for value, and move to a more premium positioning. With small adjustments to how you sell and price your offer thanks to Jonathan, you will see ROI in the thousands (or tens of thousands) on your very next sale.

Sam Shepler


Too many kind messages to list them all here... read more »


Jonathan Stark

Hi! I’m Jonathan Stark, and I help subject-matter experts increase their income by selling their smarts instead of their hours.

I was a software developer, consultant, and trainer for the better part of fifteen years. I’ve given sold-out talks on three continents, I am the author of five books, and in my consulting days, I worked with Staples, Time, T-Mobile, Cisco, Intel, and many more household name brands.

In my first year as a solo consultant, I doubled my income by ditching hourly billing for value pricing. I have over a decade of real-world experience successfully applying value-based theories to my own consulting work and that of hundreds of business owners I have advised.

The unconscious acceptance of hourly billing as the best and only option for selling professional services is a collective hallucination that literally keeps me up at night. In fact, I consider it my mission in life to rid the world of hourly billing. Care to join me? I think you’ll be glad you did. 😊