October 28, 2026
What’s a “keystroke”?
As I was writing yesterday’s message, I kept getting that deja vu feeling.
Today it hit me.
Yesterday’s message was basically channeling a message from 2017 that resonated with a lot of people:
As I re-read the 2017 post, I marvel at the fact that you couldn’t even sell keystrokes anymore, at least in software development.
Now you just tell your AI to do it, and it does all the typing.
Here’s the thing...
Even though the 2017 article might not make sense to people a few years from now, the underlying message is the same:
Sell the outcome, not the input.
Yours,
—J