August 29, 2026

See? It works!

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In my last message, I shared the story of Robert Smith, who instead of presenting himself to the market as “just one CPA of many”, decided to niche down on “helping foreign tech and manufacturing companies enter the US market”.

And guess what?

Another subscriber replied to me to ask for an intro to speak with Robert about his specific area of expertise.

Would this have happened if Robert merely presented himself as “a CPA”?

Of course not.

If you aren’t specific about who you help with what, you are professionally invisible.

You have to stand out from the crowd.

Blending in doesn’t attract clients.

Yours,

—J

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