August 20, 2026

Enhance vs Eliminate

AI is essentially useless in any situation where you can’t instantly validate its output.

In other words:

If you are a marketing expert and ask AI to craft a direct mail campaign for you, you will instantly be able to tell if the output it gives you is genius or garbage.

If you are NOT a marketing expert and ask AI to craft a direct mail campaign for you, you will NOT be able to tell the difference between genius and garbage, and you will probably waste a ton of time and money mailing postcards that bring in zero dollars.

Here’s the thing...

I disagree with the hype that AI will replace experts.

AI is useful in the hands of an expert, but it is nowhere near replacing an expert’s judgment.

I use it every day for many things, but mostly the kind of things you’d have a VA do.

Yours,

—J

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