August 21, 2026
Jason Cohen - Hidden Multipliers
Double-unicorn founder (WP Engine and A Smart Bear), Jason Cohen joined me on Ditching Hourly to talk about the ideas behind his new book, Hidden Multipliers.
We talked about using AI as a facilitator rather than an answer machine, choosing ideal customers, differentiating a consulting business, how AI is changing SaaS and software work, and why writing can help you think in public.
Chapters
- AI Skills as Facilitators
- Choosing Your Best Customers
- Building Strategy Around Yourself
- Defining a Market
- Problems, Alternatives, and Categories
- Differentiating Consulting Services
- The Fear of Closing Doors
- Who Hidden Multipliers Is For
- AI and the Future of SaaS
- Why Expertise Still Matters
- Distribution and Fast Followers
- Worldview as Differentiation
- Writing to Think
Jason’s Links
- The Book » https://shop.hiddenmultipliers.com/
- The Skills » https://skills.asmartbear.com/
- Jason’s Blog » https://longform.asmartbear.com/
- Jason’s LinkedIn » https://www.linkedin.com/in/jasoncohen/
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Yours,
—J