July 18, 2026

Random Referrals

Relying on random referrals for new business is a scary way to operate.

You might take this to mean that referrals aren’t worth thinking about at all.

Kinda like...

You’ll take them when they come, but you don’t spend time thinking about them.

Maybe.

But here’s another way to look at it:

The real problem with random referrals isn’t that referrals are undependable.

It’s that operating randomly is undependable.

You can build a system around referrals the same way you might build a system around publishing a weekly podcast or a daily newsletter.

But yeah...

Don’t stake your business on the hope that you’ll randomly receive enough referrals to keep the lights on.

Build a system instead.

Yours,

—J

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