July 17, 2026

Word of Mouth

You could create a boatload more content for social media.

You could spend thousands of dollars a month on advertising.

Or you could make something so awesome that people gladly share it with their friends.

Word. Of. Mouth.

Think of the last book you read.

Did you buy it because you saw an ad?

Did you buy because of a post you saw on social media?

No, you bought it because someone you trust messaged you and said, “You have to read this! You’re going to love it.”

Ads and social media can work.

But if you make something awesome, you probably won’t have to worry about either very much.

Yours,

—J

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