December 20, 2025
How A Grinch Stole Christmas?
Have you ever read the classic Dr. Seuss tale, “How A Grinch Stole Christmas”?
No, you haven’t.
How do I know?
Because Christmas wasn’t stolen by a Grinch; it was stolen by THE Grinch!
There aren’t a bunch of Grinches.
There’s one.
The one and only.
Here’s the thing...
There’s a huge amount of value in being the one and only.
Even if the thing you are “the one and only” of is insanely specific - or even a made-up word like grinch.
For example...
Would you rather be a packaging consultant or THE pizza box expert?
Would you rather be a landscape artist or THE Michelangelo of Snow?
Would you rather be a security specialist or THE celebrity security guy?
Would you rather be an horologist or THE 8-figure watch auctioneer?
Whether your goal is to make more money or have a bigger impact, I think the choice is obvious...
You don’t want to define yourself as just one of many.
You want to define yourself as the one and only.
Yours,
—J
(Originally published on December 20st, 2019)